With a decade of experience in private club operations, I specialize in bridging the gap between high-touch hospitality and efficient backend systems. I manage the entire member lifecycle—from designing digital onboarding flows to building CRM automations—ensuring our technical infrastructure supports seamless, in-person service. My goal is to design quiet, reliable systems and clear documentation so the team can focus entirely on the members.
Designed the complete member journey, streamlining applications and welcome sequences.
Built custom scripts to catch webhooks, manage trial lifecycles, and eliminate manual entry.
Created comprehensive staff guides to ensure consistent service standards across departments.
Managed email campaigns and newsletters to maintain a unified and engaging brand voice.
A comprehensive Google Apps Script engine that automates the 6-month Club Trial Membership lifecycle.
Connect CRM webhooks to Gmail, tracking endorsements, processing monthly check-ins, and catching payment failures.
Eliminated manual tracking for up to 50 concurrent trial members, strictly executing the 19-step SOP natively in Google Workspace.
Extracted from the official Trial Automation Google Script. This script monitors incoming applications, calculates milestone dates, and dispatches dynamic HTML payloads to members and staff.
A comprehensive operations suite providing tactile journey tracking, document review logs, and centralized library resources.
An internal operations suite tracking member orientation touchpoints, document sign-offs, and hosting HTML communication templates.
Ensure no new member falls through the cracks by turning checklists into a visual pipeline, backed by standardized documentation.
Increased first-90-day retention by 45% and established a repeatable service model for rapid new staff onboarding.
Status: Prospect
Prospective member inquired via form. Automated invite dispatched to schedule a personalized club walkthrough.
Follow-up email dispatched following the tour, including the digital application link.
Application received in CRM. System triggers committee evaluation and staff notification.
Membership approved! Welcome note dispatched with digital wallet card credentials and tier details.
Scheduled 30-minute in-person orientation to review 'rules of engagement' and activate access.
| File / Document Name | Date Assigned | Assigned Reviewer(s) | Status | Notes / Updates |
|---|
A visual management UI for assigning, billing, and inventorying private member wine cellars.
To digitize paper cellar logs, automate monthly locker billing, and trigger hardware/key requests from one central hub.
The tool forms an active part of daily club floor operations for concierge and sommelier teams.
Wine and cigar lockers, billing terms (monthly, annual, pro-rated), and hardware requests (keys, engraved plates) were tracked manually on spreadsheets.
A visual UI tied to the CRM subscription engine. Plans are priced by bottle capacity (6, 12, 24) and push tags to SevenRooms so host stands recognize VIP status automatically.
| Locker ID | Type | Member status | Stored bottles | Monthly due | Billing |
|---|
* Note: First assignment is pro-rated. Billing renews automatically.
Standard $10 per bottle corkage fee applies to folio charges.
Access partner clubs worldwide
Archival footage, event highlights, and historic moments captured at The Club.
A digital archive hosting historic footage, event highlights, and cultural milestones captured at our venues.
Preserve club history and utilize high-quality video assets in outbound marketing to prospective members.
Readily available video assets boosted social media engagement metrics and accelerated the sales conversion cycle.
On November 15, 2013, San Francisco transformed into Gotham City for 5-year-old Miles Scott (Batkid). Our building's historic ground-floor bank vault at 550 Montgomery was chosen as the iconic location for the Riddler's bank heist, where Batkid famously saved the city and rescued the mascot!
Skincare basics · Soma Skin Project Skin
Curated steps mapped to your skin type.
Clinical Focus: As a California-licensed esthetician, I created these curated routine blueprints to translate skin health science into clean, actionable daily habits.

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